Content Strategy Expert
Birmingham, AL-based writer. Obsessed with words, content strategy, and creating that perfect piece of content that brings delight to the audience.
A Birmingham, Alabama-based writer, content strategist, and creative producer with a passion for scroll-stopping storytelling.
With over seven years of experience creating content across social media, email marketing campaigns, and merch LPs, I’ve learned the importance of being flexible and maintaining a growth mindset to every project I touch.
I strive to stay tuned into the larger cultural landscape to stay relevant and authentic within my work. When I’m offline, you can find me reading, writing, and playing with my cats.
Content Production Manager @Shipt
Associate Content Manager @Shipt
Associate Social Media Manage @Shipt
Lead Social Media Specialis @Shipt
Social Media Response Specialist @Shipt
LSE MBA Essentials Certificate @ The London School of Economics and Political Science
BA in English @University of Montevallo
Minor in Writing @University of Montevallo
optimizing in-house production
Director of Content Marketing @ Shipt
“Alex’s approach to the work is very thoughtful and detailed. She demonstrates care in producing content that works hardest given the nature of social media. She rallies to identify and create emerging trends in real time to ensure we are hitting the mark. She’s authentic to herself by vocalizing her needs and holding others accountable when necessary. Alex collaborates well with others in order to drive the work across the finish line. And lastly, she’s such a joy and positive light to work with.”
Art Director @ Shipt
“Many of Alex’s responsibilities require effectively rallying others. She routinely facilitates communication between leaders, stakeholders, creatives, and project managers. Alex is the cohesive force that holds all social production together. She has mastered the art of delegation, direction, and inspiration, leadiner her colleagues and teams to produce high-quality work.”
