Turning trends into timeless brand storytelling

With over seven years of experience working across social media, digital campaigns, and brand content, I specialize in writing that actually feels like the internet—culturally tuned-in, strategically sharp, and always on-brand. From scripting short-form videos and email copy to shaping full-funnel brand narratives, I bring both a creative POV and a data-informed mindset to every project.

I’ve helped grow and evolve the social voice of Shipt, where I’ve led the creation of high-performing TikTok content, contributed to major campaign work, and saved over $100K by optimizing in-house production. I’ve also worked closely with PR, DEI, and Corporate Comms teams to ensure brand messaging stays relevant, inclusive, and human.

When I’m not writing or producing TikToks, you can find me playing with my one-year-old cat Monty, reading, or taking a nap (at any hour of the day – it’s my superpower).